Business Expansion with Ebooks
Businesses of all sizes are expanding with ebooks. An ebook is a paperless book in digital format that you can download to your computer, handheld or other reader device. It can be read by using a software program like Adobe (for .pdf formats) or Microsoft Word.
Here are several ways to expand your own business operations with books.
Marketing – An ebook offers inexpensive means of producing full-color marketing materials complete with graphics and audio components. Find good software or hire someone to help create your ebooks. Grab a digital camera and start snapping shots of your products, people using your products and services, your workers, etc. Then show off your shots, your products and describe your services with awesome power-packed presentations; web pages with interactive links for sound, visual presentations, communications (emails or forum posts) and more.
Education – When your products or services need explained, educate your prospects and clients with books. Have sample or short versions available for trial offers or free downloads. Then include full-fledged detailed editions with product / service purchases. Educate with visual, sound and interactive point-and-click methods. Invite questions and feedback from recipients for improvements on future product and service development.
Communications – How many times do you get an email you with a question – the same question over and over gain it seems – that requires a book-length answer? Maybe questions like, “How do you create a basic website?” Or “How can you market on a tight … Read More