Business

To Use or Not To Use Posters

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To Use or Not To Use Posters

Posters have been used since the 19th century to advertise new products. Since then the use of posters as promotional materials for opera shows and any major events have been widespread. Today, aside from being great advertising materials they are also used to communicate messages or announce any upcoming events.

For any business enterprise, posters are a great help in marketing a product or service. Aside from offering large visual image, posters are also excellent means of information that is apt for introducing your products and services. The different formats available in poster printing allow them to be used in large or small scale and for indoor or outdoor campaigns.

But increasing profit means increasing sales through less spending. But you are probably wondering, doesn’t poster printing cost much? They used to. But with the combination of hardware and software automation, the previously time consuming and costly method of printing has made it possible to get quality prints completed in less time and for less money. These days modern printing technologies allow you to get even more information onto your document making it an especially good choice for important presentations. Additionally, with these advancements and the introduction of the digital printing process, there are endless possibilities when it comes to what you could put on your posters. Printers can now reproduce digital pictures and print them in large format without having to sacrifice the original quality.

Nevertheless, technology is not the only thing … Read More

Business

What You Need to Know About Commercial Printing

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What You Need to Know About Commercial Printing

Perhaps you need to produce brochures to launch your new products. Maybe you need to print posters to use in a trade show. Maybe you need postcards to be mailed to your customers. Whatever you need to get printed, commercial printing can perhaps help you create the print job that you want as promotional, marketing and advertising materials have become inevitable today for most businesses. Most businesses now spend a considerable amount of money for their marketing materials as it has proven to be a great way to reach the customers. Commercial printing, basically, help your business attract attention at an affordable price. You need not spend a considerable amount of money just to get your customers pay attention to what you have to offer.
Generally commercial printing includes digital printing and offset lithography. Although digital printing is now beginning to be in use more often, offset lithography still continue to be the foremost printing technique used in color printing. Commercial offset printing makes use of the four basic ink colors – CMYK. That is, dots of cyan, magenta, yellow and black. These colors are placed side by side giving certain patterns that give us the illusion of seeing millions of colors. However, the printing of each color of ink in commercial printing is applied separately.
The letterpress is probably the oldest printing process used in commercial printing. However, before you can use this technique physical plates have to be created to … Read More