Business

Expand Your Horizons – Sell Your Professional Services Through ClickBank

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´╗┐Expand Your Horizons – Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of digital products, but with the proviso that they must be deliverable entirely over the internet within 24 hours of purchase.
Most merchants focus on downloadable products (especially books and software applications), although ClickBank can equally be used to sell digital content delivered by email or via membership websites and other online communities. But there is one category not usually associated with ClickBank – services.
In theory, the need to deliver within ClickBank’s stipulated 24-hour time frame excludes the sale of services. It is almost impossible to absolutely guarantee delivery of a service within a specific timeframe, as fulfillment invariably involves activity on the part of the merchant and may be affected by workload and other variable factors. With some services, implementation naturally takes place over an extended period (often scheduled to suit the buyer), making it even more difficult to comply.
Fortunately, ClickBank’s interpretation of the 24-hour rule is somewhat liberal. A number of successful ClickBank merchants operate service-based businesses where fulfillment takes a month or more to complete. In these cases, delivery is deemed to have taken place when the merchant makes first contact with the buyer. This flexibility allows the sale of a very broad range of digital services:
Writing services (ghostwriting, resume writing, translation, proof reading, editing etc)
Artistic services (web design, graphic design, custom art, book cover art etc)
Professional services (consulting, project planning, legal, accountancy … Read More

Business

New Sites Help Indie Musicians Find Audiences on the Web

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´╗┐New Sites Help Indie Musicians Find Audiences on the Web

It wasn’t all that long ago that musicians and bands had to pound the pavement with their biographies and demos in hand, trying to get the ear of a music industry scout. If they lucked out, the band would sign a recording contract and – hopefully – get the promotional power of the record label to find an audience. Indie musicians have always been a breed apart, sometimes because they have chosen to create their music outside of the mainstream and other times because they have not had access to the movers and shakers in the music world.

Today, of course, indie musicians have a much more direct link with their potential audiences: the Internet. In order to succeed, they’re no longer dependent entirely on word-of-mouth and the patronage of like-minded people. Instead, they can easily reach those who want to buy indie bands’ music. They do, of course, have to record their music, but technology has leveled the playing field there as well. Today’s digital music software allows indie musicians to record their music inexpensively, without the backing of major labels.

Many indie musicians have used social networking as one aspect of their Internet marketing efforts. Most bands, for example, have MySpace or Facebook pages. Those who have created videos might also place them on YouTube. This kind of viral marketing is completely aligned with the traditional, word-of-mouth promotion that indie bands have used for decades.

The major departure … Read More