Business

Start Viral Marketing Campaigns Using E-books

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´╗┐Start Viral Marketing Campaigns Using E-books

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.

Think about how a virus spreads from one person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.

Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family.

Before you know it the E-book is spreading across the Internet like wildfire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading our free E-book.

Make certain that you let people know that they have permission to forward the E-book around the Internet. When you create the E-book, you have the right to give people certain rights. One of those rights could be that you allow them to give the … Read More

Business

Selling Electronic Information, the New Paradigm Shift

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´╗┐Selling Electronic Information, the New Paradigm Shift

You can create a win-win proposition in which a buyer wants, and readily requests information from your web site, and happily pays you for it, all electronically, even while you sleep!

The information is digital, usually in the form of an electronic book (eBook). Once purchased, the transfer of the information to the customer is digital (via the internet) and immediate. And the transfer of the customer’s money to your bank account is also digital (via Paypal, Clickbank, and others) and immediate. The customer wins because he/she got the needed information, immediately. You win because your bank account grew, immediately.

You create the information and then you own it (it’s your asset). Or you can become an affiliate of someone else who owns the information and who has given you permission to promote and sell it. The production cost is mostly related to the amount of time spent at the keyboard creating the original digital product. Unlike hard, physical products like the ones you can hold in your hand (for example, a hard-bound book or a toaster), the cost to reproduce digital information is essentially zero. This is a great advantage in that identical copies of the product can be sold over and over again (your inventory is virtually unlimited) with very little expense in both production and transportation of the information. Even marketing and promotion can be done over the internet, requiring very little continued overhead and expense.

Inexpensive tools are readily … Read More