Business

The Truth About Why People Search!

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´╗┐The Truth About Why People Search!

Why do people search on search engines? Let’s confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?
Plus, how does all of this relate to Internet and pay-per-click marketing?
Let’s reason that searching can be broken down into two classifications: factual and emotional. Factual or informational searches occur as people look for general facts and information about a particular subject matter. Findings from this type of search may or may not cause the person searching to respond or act.
Here’s a fact or truth for you. Human needs and feelings drive emotional searches. When a person’s emotions are activated, an individual is more likely to respond to gathered information by taking action. So, where does this awareness lead us and how can we relate it to Internet and pay-per-click marketing?
People search for three reasons:
To gather facts or information — an informational search.
To satisfy a need or desire — an emotional search.
To solve a problem — an emotional search.
Did you catch those three reasons? You may not realize it, but these three reasons will be the keys to effective pay-per-click ad copy and ad click-through and conversion success.
Let’s now review a typical search process. Suppose you’re contemplating buying a personal digital assistant (PDA). First, you search the Internet for product selections. After … Read More

Business

Company Offers 200 Digital Products To Resell For Free

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´╗┐Company Offers 200 Digital Products To Resell For Free

The website came up in the search engines in an unlikely place, a keyword search for reselling health supplements, a curious Internet surfer clicked on the link and to her surprise found over a 150 free internet marketing books to resell!

A well-known internet marketer Cody Moya was giving away products that once sold as much as $97. According to Moya this isn’t a deal that will last forever. Moya said he can “only offer these products for free for a short time, and then the deal is off.”

When asked what is the catch, Moya said, “This is my way of saying thank you (to my subscribers, ) and I hope that (they) will make lots of money selling and using those products.”

The Giant Package of 200 Products with Master Resell Rights are internet marketing and home based business resources, which could potentially lead to thousands of dollars in revenues for someone, as stated on Moya’s site.

Some of the free books include: Business Goldmine: 100 Low Risk, High-Return Internet Business Models!, Million Dollar Emails, Online Stealth Marketing, Website and Ezine Promotion Made Easy, How to create a website in 5 days, How to Earn a Full-time Living on Ebay, Auction Sources Exposed, Autoresponder Secrets Exposed, Instant Meta-Tag Generator (PD Source File), How to Write, Create and Sell E-book and more!

These quick downloads are simple to read. The information is current and in some cases provides extensive detail … Read More