Radiohead-Blazing A New Digital Trail
With the British art-rock band Radiohead releasing their new album entitled “In Rainbows” as a digital download and sold it for whatever their fans volunteered to pay, is this going to become a new trend in the methods that bands supply their music to the public?
With CD shipments to retailers down 13% from last year, this innovative way to eliminate the middleman, the record label has proved exactly where the music industry is headed. But there is a catch, the release is only available via the website (InRainbows.com) and cannot be purchased in retail stores. The band will also offer fans a deluxe-edition box set that includes vinyl and CD copies of the release, plus a CD of bonus tracks and a lyric book on December 3.
Will this technique catch on? One can only guess, but given the restraints that some record companies have on their artists, early reports suggest that most consumers are actually paying for the release. This release may have made the band more money than previous releases by eliminating the “manufacturing” costs of a CD, including promotion, marketing, distribution and the record label’s cut.
An interesting element to this is that the release is getting more “word of mouth” promotion and publicity than most albums. People are intrigued and are talking about it and large web sites (mostly corporate) are not discussing it mainly because the record company (or lack thereof) is not asking them that they do so.… Read More