Business

Mobile Marketing Marketing Options for Small Businesses

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Mobile Marketing – Marketing Options for Small Businesses

Mobile marketing is a way for business owners to market their company’s products or services through their customers’ mobile or smart phones. This can be done through sending SMS/MMS, downloading of the company mobile applications, and transforming the company website into a website that can be browsed on a mobile browser. These terminologies and concepts may sound intimidating, expensive, or even technical, but it shouldn’t scare small business owners. By now small business owners should accept the fact that more and more of their customers are going over to the digital side and relying on their smart phones to help them with their daily personal and business tasks.
Mobile marketing provides business owners a chance to reach out to their customers on a local or global scale, depending on their industry. However, mobile marketing is more geared towards improving local brand presence and scale, so how will small businesses make use of a mobile marketing?
– SMS and MMS are two common features of any mobile or smartphone. SMS is the transmission of texts via a wireless network, while MMS is a transmission of both text and media via a wireless network. Ideally, small businesses can reach out to their customers by sending SMS or MMS texts. These messages would range from product release dates, schedules of sales and discounts, and other important matters. This is considered a very effective mobile marketing option because 90% of all SMS or MMS messages are … Read More

Business

Tips To Help You Succeed With Mobile Marketing! (4)

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Tips To Help You Succeed With Mobile Marketing!

There are a lot of interesting marketing methods in existence. One unique method that is possible thanks to modern technology is mobile marketing. Mobile marketing allows businesses to advertise their products on mobile devices, such as cell phones. If you would like to use high-tech mobile marketing, then read the information in this article.

Do not spend unreasonable amounts of text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.

Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.

If you are deciding to go down a path of mobile marketing for your company, you must make sure that it will work for you. It will work for most businesses as long as you have something to pitch at your customers through the text or call, this way the person will have a reason to come in and buy from you.

If you are designing … Read More