Brochures: Are They In or Out?
The increasing demand for effective marketing tools have opted various business owners to employ the use of brochures. Brochures are single sheet documents that are commonly printed in one or two colors or in a full four color printing process. Its sizes ranges from the considered standard 8 ½ x 11, 8 ½ x 14 for the legal page size and then the 11 x 17.
A brochure usually contain relevant information about the company and its offered products or services that is why it is of great importance to have proper planning especially in conceptualizing the brochure design. The brochure will act as the representative of the company and therefore must be presented in the most professional way possible.
In terms of the printing cost to be incurred, there are certain factors to consider like how many brochures you want, the number of people to distribute the brochures and the quality of the brochures you want. In connection with the volume of your brochures — With the onset of digital printing comes with it digital short-run printing which is very flexible since it can print any volume of print projects. And let us not forget that some digital printing companies offer discount prices for bulk orders which are excellent for big volumes of brochures.
The distribution of the brochure—there are various ways on how you may distribute your brochures, first you can always mail them but it would be very costly … Read More