Give Your Niche Business A Kick-Start With Resell Rights
If you don’t have a niche product of your own and you don’t have the experience, time or inclination to develop one, Resell Rights is great way to give your niche business a kick-start. Here’s why…
When you buy the resell rights to a niche product you’re buying a ready-made business, usually complete with a tried and tested sales letter, graphics and in some cases other marketing materials. All you then need is a suitable domain name, hosting and a payment processor and you’re ready to start marketing. Once you start selling, all the profit you make is yours – just as if you were selling your own product.
Resell rights can apply to both physical and digital products, but for the online niche marketer it’s better to stick with digital products which your customer can download immediately. We’re going to limit ourselves to digital products here.
Before you jump in though, there are several categories of resell rights license which you need to understand first :
Resell Rights – Gives you the right to resell the product to your customers but your customers don’t have the right to resell the product on.
Master Rights – You get the right to resell the product “and” sell the Resell Rights license to your customers. Your customers can in turn resell the same product to their customers.
Private Label Rights – This is the grand daddy of all resell rights! Buying Private Label Rights usually gives you the right to change the product in any way you like – put your own name on it, sell resell rights and even master resell rights to others and basically use and treat the product as if it were your own creation.
There are others, but these are the main ones.
Some products come with resell rights included “with” the product price, whilst with others the cost of the resell license is in “addition” to the product price.
When you buy the resell rights separately from the product they will probably be more expensive, but don’t be put off by this because the good news is that the higher price will help limit your competition. This is because the number of other people purchasing the rights will be less than for cheaper licenses.
Something else you should know is, “not all resale licenses are created equal”.
License terms can vary considerably, so it’s essential that you find out exactly what you “are” and “are not” allowed to do with the product before you commit to buying the rights. For instance the rights seller may include restrictions like:
=> Setting the price at which the product must be sold.
=> Prohibit the bundling the product with other products.
=> Prohibit inclusion in membership sites.
=> Prohibit selling the item on Auction sites.
Although these restrictions may seem onerous, generally they are there to protect the integrity and value of the product and your investment as a reseller.
OK, now we’ve covered the basics, let’s move on to where to look for products with resell rights. Here are some suggestions:
=> Search engines – type in the search phrase “resell rights” or “master resell rights” and search through the listings which come up.
=> Resell rights and private label membership sites – these sites will provide you with a steady stream of products for you to market.
=> Ask the author – If you have any digital products that you already own that you’d be interested in marketing, try approaching the owner and see if they’re prepared to sell you rights to market their product.
Marketing resell rights products can be a lucrative string to your niche marketing bow, but choose your products with care. Research the rights offer thoroughly, ask the seller how long the resell rights have been available and how many licenses have been sold already before you leap in. If the offer has been around for a while and a lot of licenses have been sold there’ll be a lot of competition, keep looking – it will be well worth the effort.
Copyright © 2005, André Anthony Niche Market Know-How