Mobile Marketing Tips And Tricks For Savvy Marketers
Mobile marketing is the new wave of marketing that allows businesses to access their potential consumers at almost any point in their day. Due to the accessibility allowed to consumers by mobile devices of all kinds, businesses can now capitalize on the digital age in a more direct way than ever before.
Be careful that you don’t come across as a stalker to your customers when mobile marketing. You don’t want to make it seem as if you’re inquiring about their exact location, and if you do happen to know where they’re at, maybe you shouldn’t relay that info. The “I’m watching you” feeling is very unsettling.
Have your customers to engage in your marketing process. Many people love taking videos with their phones and uploading them to the internet. You can ask people to make short videos of all the different ways to use your product and post these on your website. People will feel recognized for you showing their movie and you will be getting more advertisement.
Mobile marketing is one of the most personal ways that you can keep in touch with your customers. This is important to know because you can specialize content directly to the customers that you wish to target. It is a marketing technique that actually shares in the person’s lifestyle.
One great way to see how you can blend mobile marketing with social media is to pay attention to other people who are doing … Read More
Make The Most Of Your Network Marketing With These Pointers
Just hearing the words “network marketing” can make people think that it is a difficult subject to decipher. This article provides tons of useful information and tips that can help you learn more about network marketing and succeed with it.
When it comes to network marketing, focus on building relationships rather than on your bottom line. By taking the time to really connect with people to find out what they want, you can better assist them. When your main objective is to truly help people, you can quickly build trust, which in turn can lead to enormous success.
Open up a dialogue with your network instead of just pushing products on it. Tell stories about your struggles and successes and keep people updated about the benefits of your projects. Show interest in the activities and plans of those in your network. This will help you develop good relationships and can keep your members motivated.
Choose a network marketing avenue that will best serve your business needs. There are three main ways to get great paid advertising for your site. These are E-zine advertising, pay-per-click marketing, and email marketing. Each has their own advantages and can even be used in tandem, to increase your web presence.
If you want to be successful in your network marketing endeavors, seriously consider outsourcing. You do not have endless time to do these things yourself. Outsourcing to an external team can give you quick and … Read More
What Is The Big ‘R’ For Marketing Your Business?
Successful businesses have many things in common, today we’ll look at the big ‘R’of recognition and how a digital advertising network may help.
Recognition can be illustrated by two individuals entering a crowded room at a party. Both walk to the far side of the room, one of them slips through the crowd easily and unnoticed as they reach the far side. The second person takes much longer to reach the far side because they are engaged in conversations along the way as they continue to meet acquaintances and friends during their path. Which type of person would you like to model your business after?
Your business is in a continual battle for your customers’ recognition, whether you know it or not. If you happen to be fortunate enough to be in a marketplace with very few competitors, that will not last for long. You need your business to be at the forefront of your client’s minds so that when they require your products or services, you are the go-to people.
Marketing your business is a necessity. Putting your name and logo out there and keeping it there is a must. This lets clients know that you are “still around” and in business. Frequency is a good way to achieve the “standout factor” in recognition. I was reminded of both television and radio ads I had heard of in the past. They run continually with a catch phrase or musical jingle … Read More
Business Card Printing
Trading of business cards in the business industry is a common and normal practice usually among business owners and corporate executives. This process is one of the marketing tools that show the front line image of every business entities. The cards are being used to create the first contact with the existing customers and the target market at the same time.
It is very important for a business card to achieve printing results that will produce cards that are creative and practical in terms of getting you the inexpensive full color effect. But usually we find it hard to choose what type of services does our business card needs.
Taking consideration of the services offered by different print shops in town, try to prefer the one that has a digital art studio which has extensive graphic design process and printing equipment that are technologically savvy. With this service, it ensures to provide you outputs at the soonest time possible. Thus, from traditional offset printing services to custom printing services, you can rely on the benefits that digital printing technology can provide.
Premium materials are also needed to achieve the desired quality output for your cards. Don’t just settle for a cheaper printing cost if the quality of your business card is compromised. Be wise to pick for the right commercial printing company to do the job for you. Of course professional service of a well-trained team is a vital component for the realization of good and effective … Read More
In the world of marketing digital cameras, megapixels seem to be the beginning and end of a camera’s power. Like a computer’s RAM and hard drive, “the more, the better,” and all of the other features of a camera fall by the roadside. But there’s more to a photo than the megapixels.
The quality of the lens, for a prime example, is a much more important feature than the pixels. A poorly built lens will take all the power out of the camera, because a fuzzy picture is still fuzzy, even at ten megapixels.
Once they’re out of the camera, megapixels are a reasonably good guide to how large a print you can get out of them. Since pixels are actually “dots,” if you enlarge the picture enough, the illusion will be broken–and the individual dots will become obvious. The more pixels, the larger you can expand the picture before the dots become visible.
As a general rule of thumb, four megapixels is perfect for 5×7 prints but generally not much larger. There are exceptions, but they depend mostly on the subject of the picture, and not the megapixels on the camera. While a three megapixel image will look great on the computer screen, printed at 3×5, or maybe even printed at 5×7, the dots will be really obvious if the picture is blown up onto a highway billboard. Five megapixels will make for a great 8×10 print.
When it comes to enlarging pictures, photo editing programs do not … Read More
Mobile Marketing – Mobile Marketing Basics for Small Businesses
Mobile marketing is creating waves in the advertising lake, and every business owner from every industry is trying this new marketing campaign. But is it really meant for all types of business? It’s pretty hard to get a grasp at any marketing campaign without getting down and dirty with the basics, and mobile marketing is no exception. In fact, mobile marketing is riddled with terms that may seem intimidating to old businesses. Words like mobile application, analytics, SMS and MMS, and mobile browsing can be confusing for businesses that have been around for decades or businesses that are still transitioning to the digital side of doing business.
In summary, mobile marketing is a marketing strategy or campaign that involves the use of a mobile device. Business owners transmit information about their products and services to their consumer’s mobile phones. It sounds easy enough but let’s get down to the technical side of things.
The core of mobile marketing is its ability to send out messages via SMS or MMS. SMS stands for Short Message Service, or more commonly known to a lot of people as texting. SMS allows people to send out messages at 160 characters per page. This is the standard used by a lot of major cell phone networks. MMS is the acronym for Multimedia Messaging Service and is defined as the ability to send multimedia messages via a wireless network from one device to another. MMS is not … Read More
Comparing Directv And Cable Television
There is a ferocious battle raging on out there in the entertainment service. On one side is DirecTV, which is the biggest player in the industry in America and on the other side are cable TV providers.
The greatest beneficiary of this marketing war of attrition is the subscriber like you and I. Among the benefits that have ensued from this are improved television services and very attractive prices.
Existing users of either services are surely well acquainted with the above statements, but I am sure that what newbies or aspiring subscribers like you are itching to know is which one of these offers the better service hence should you sign up with?
There are many angles you can approach this tricky question. One way is by doing a direct comparison of the cost in relation to the number of programming offered.
For instance, while it will cost you $37.30 monthly for a 64-channel subscription from a cable TV firm, a 155-channel monthly package which includes 50XM satellite radio channels from DirecTV will set you back by just $29.99.
And while you will have to shell out an additional $10.95 if you want extra digital channels from a typical local cable company, you do not need to pay extra for such services when you sign up with DirecTV as all of its programming is transmitted in digital format.
Anyone joining a cable TV network will only get the cable box free. Those who desire a … Read More
How To Choose A Home Theater System
When choosing a home theater system one must first consider their budget. In years past a home theater system was for only the rich, but with improvements in technology, home theater system are available for almost any budget. Costs range from $299 to $30,000 or more, depending on the components chosen and the size of your home theater system.
Most people try to achieve creating a movie theater in their home. Now of days most theaters have surround sound system. Therefore in a home theater, you will want to look for the following components, a large-screen television (usually 32” or larger), and a speaker system with a subwoofer (a loud speaker designed to reproduce bass frequencies) & front and rear (usually a minimum of 5 speakers) speakers for quality sound. You will also need an audio/video surround receiver, a DVD player, and a cable or satellite receiver. Most people also add a video recorder and a DVD recorder.
The big screen television
High-definition television (HDTV) is the most popular for Home theater systems. HDTV’s digital technologies give a much sharper & crisper picture quality, also an improved video field to bring the audience right into the middle of the action.
One of the things you must consider when you design your theater system is to look to the future. This way your system will stay up to date longer. To do this you will need to consider things like purchasing a high-quality, … Read More
Using Photos As Graphics In Marketing Your Business
More and more businesses are seeing the value of photography in marketing their business. Websites, html emails, business cards, banners. Scanners and other digital equipment is HOT! What do you need to know about the subject of photography to take advantage of photos in your business?
Many memorable moments would be lost and long forgotten without photography. The most important thing to photography is light. The camera is a precise instrument for capturing light. The word “camera” in Latin means room. The name camera comes from the first invention towards capturing the world on film, the camera obscura or darkroom.
This invention came about in the 14th century and was used by such artists as Da Vinci and Michelangelo to more accurately draw their subjects onto paper. The invention of this box made way for more advancements in cameras and photography.
There are five essential items in cameras that make photography possible. They are exposure, refraction, plane of focus, angle of view and aperture. Exposure is the amount of time a camera lets film is exposed to light. Refraction is the bending of light through the lenses of a camera. Plane of focus is the area where light reforms an image in the film. Angle of view is the angle created on a lens when you take the two outermost points you can see through a lens and diverge them to the exact center of the lens. The angle created will be … Read More
3 Easy Steps For An Effective E-marketing Plan
In this day and age, internet marketing is emerging as one of the most viable and cost-effective marketing methodologies especially for small businesses. Here are three easy steps that you can follow for an effective e-marketing plan.
The process of using digital technology in order to sell goods or service is called e-marketing. With the growth of technology and the internet, it has become imperative for businesses to use e-marketing strategies to supplement their traditional marketing methods to generate more product sales and to reach a wider market.
E-businesses, though, would generally focus their attention on e-marketing alone. E-marketing uses the same basic concepts as that of traditional marketing. The purpose is to devise strategies to deliver your message across to your target market.
The difference with e-marketing lies in the options available to you when marketing and advertising your products, services or business. Of course, you could always use the traditional method, but it is wiser to take advantage of the marketing opportunities that the internet gives.
E-marketing produces tremendous results in terms of increased market share, high margins of profit and continued customer patronage. It is also ideal for small and medium-sized businesses for e-marketing is more affordable and less effort-intensive.
Nevertheless, in order to launch an effective e-marketing campaign, you would first have to create an e-marketing plan. The focus of an e-marketing plan is to ensure high response from prospective customers. Below is a summary of steps for … Read More
Sell Your Photographs Online For Fun And Profit
Photography is a great way to capture memorable moments and express your creativity, but did you know that some people will pay you for your pictures? The emergence of digital photography has made transferring pictures from one source to another very simple. Not only can you email and save pictures with your computer, but the quality of the images remains constant with each source. These factors have opened a new market for selling pictures.
Businesses, especially smaller ones, are always looking for ways to save money. One of the ways they can do this is by purchasing digital images from amateur photographers. The pictures are often used for marketing pieces other print forms of communication. If an amateur photographer can provide quality images at reasonable prices, then they can earn a nice income from this opportunity. Best of all performing well with smaller jobs will often to lead to larger and more consistent work with the same company.
Another significant market for digital images is the webmaster segment. Everyday thousands of websites create new pages where they need pictures to add to their presentation. Because webmasters don’t have the time to wait for a photographer to produce pictures on an individual basis, they turn to the different online marketplaces to find photos. Amateur photographers can capitalize on this need by posting samples of their work on these sites for exposure. Typically a webmaster pays for a fee for usage of the photo … Read More
Blogging – When Is a Good Time to Start Blogging?
Business owners who’ve been around their respective industries for more than 20 years will know what
it’s like to be questionable about the new marketing tactics being used by the relatively new businesses.
One of these tactics is blogging. Older businesses would probably scoff at the idea of using a teenager’s
avenue for expressing their emotions as a powerful marketing tool. Some businesses would even laugh
at the idea of running their own website because they think it’s a waste of money.
In this day and age, business owners, both old and new, should not ignore the power of the Internet. If
you’ve owned a business for close to 10 years and you’re hesitant about starting a blog, you may find
yourself asking this question: When is a good time to start blogging?
1.) When your customer’s age group are between 15 and 30 – When most of your customers are
either teenagers or young adults, you need to start blogging because this is the generation that
is reliant on technology like the Internet to look for information. If you want to make your
presence known to them, you need to create a blog that they can visit and check. If they like
what they see on your blog, they will visit your store. This brings window shopping to a whole
2.) When other marketing tactics don’t work anymore – When you’ve invested in traditional
marketing tactics like … Read More
Affiliate Marketing: A Cost-Effective Way to Advertise your Business
An affiliate program is a form of internet advertising that rewards marketers for driving traffic to a company’s website and producing sales. The company gives its affiliates a personalised tracking link that the marketer can use in their promotions. This link enables the company to track where traffic and sales are coming from and pay their affiliates accordingly. Simply put, affiliate programs are about paying commissions to people who help you make sales. This is not quite as easy as it sounds.
Running an affiliate program has its ups and downs. It is very important to be armed with up to date information and technical know how if you are going to run such a program successfully and with the minimum stress. In this article we will look at the benefits of affiliate marketing as a tool for increasing your businesses profitability..
Here are some reasons why you should consider affiliate marketing as an effective way of advertising your business and products.
1. Low cost
Running an affiliate program is very cost effective as you only pay your affiliates for the results that they produce. The affiliate bears most of the cost of promoting your product, you provide them with the necessary tools, such as banners and other promotional material. Of course, this arrangement is mutually beneficial, you get low-cost advertising; your affiliates get the opportunity to make money from a product that they haven’t had to spend time and … Read More
The Must-Avoids At Mobile Marketing
Mobile marketing is an excellent way to reach your customers. You have the potential to reach customers where traditional media cannot. Marketers are able to reach more people with targeted messages for more effective delivery of product placement and brand awareness. A good mobile marketer should be creative and prudent in choosing the correct approaches to guarantee maximum gains and high return on investment. It is easy to gain success in mobile marketing in terms of converting leads. However, it is also easy to flush your efforts down the drain.
Mobile marketing can be your ally or it could spell your doom. Make no mistake; this kind of marketing is a double-edged sword. It can make your product stand out or become the death knell of your wasted efforts. Here are some ideas that you need to avoid as you dabble in mobile marketing.
Do away with old concepts. In dealing with mobile marketing, you have to overhaul your concepts on earlier form of digital marketing. Early marketing forms come in email marketing, Internet searches and banner displays. Mobile marketing is different because it is being delivered straight to the device that you carry around. A person needs not to be in front of a computer to be a subject of a marketing blitz. You push the agenda to the device and deliver it regardless of location.
Avoid the concept of a universal marketing strategy. It is important that the marketer understands that quality of … Read More
8 Things You Must Know To Build A Great Website
Last week we talked about how a bad website can do your business more harm than good. That column brought several emails asking what is the key to building an effective business website. I replied with the same answer I always give: building an effective business website is a simple matter of definition.
Before the first graphic is drawn or the first line of code is written, you must define the website’s budget, purpose, target audience, design, navigation, and content. And when that’s all said and done you must define the marketing that will bring visitors to your site.
It sounds easy, but you’d be amazed at how many really bad business websites there are out there. Yours might even be one of them. If so, listen up. For nearly ten years now my company has been building and rebuilding websites for every kind of business you can imagine: from mom-and-pops to multinationals. We’ve designed (or redesigned) a couple hundred websites and along the way I have come to the conclusion that most business websites do a pitiful job of working for their owners.
What’s that, you didn’t know your business website should work for you? You think it should just sit on a server somewhere taking up digital space and collecting digital dust?
Wrong. Every website, business or otherwise, must serve a purpose, and that’s usually where most websites fall short. They serve no purpose because the website owner … Read More
4 Things Everyone Ought To Know About Promotional Products
The unique power of promotional products is the ability to place targeted marketing messages in front of people during their everyday lives in a manner which produces less waste than traditional marketing methods but keeps the messages top of mind with prospects.
A broad definition of a promotional item is as follows: any useful item which contains branding (like a logo, marketing message or contact information). The meanings of ‘useful’ and ‘branding’ have been stretched and expanded over the years, but the idea remains relatively simple.
For example, Google typically gives out tech-y items which are not necessarily related directly to their business. Some examples include: a mini-fridge, a lava-lamp, or a digital picture frame. These items are intended less for direct-response generation and more to enforce their brand as a chic, retro-cool organization.
There are four attributes that your promotional products must possess to be successful:
Your promotional gifts must have four specific attributes to be successful:
1. They must feature an effective marketing message:
The call to action is one of the most overlooked attributes of a promotional product.
2. Audiences must be carefully selected for targeting and qualification:
Businesses just can’t afford to market to everyone. The goal is to get your promotional gifts into the hands of trusted and prominent industry personas.
3. Promotional items must be audience-appropriate:
The best-case scenario of a mismatched product is no response, and the worst is negative PR! Imagine sending a … Read More
Mobile Marketing – Marketing Options for Small Businesses
Mobile marketing is a way for business owners to market their company’s products or services through their customers’ mobile or smart phones. This can be done through sending SMS/MMS, downloading of the company mobile applications, and transforming the company website into a website that can be browsed on a mobile browser. These terminologies and concepts may sound intimidating, expensive, or even technical, but it shouldn’t scare small business owners. By now small business owners should accept the fact that more and more of their customers are going over to the digital side and relying on their smart phones to help them with their daily personal and business tasks.
Mobile marketing provides business owners a chance to reach out to their customers on a local or global scale, depending on their industry. However, mobile marketing is more geared towards improving local brand presence and scale, so how will small businesses make use of a mobile marketing?
– SMS and MMS are two common features of any mobile or smartphone. SMS is the transmission of texts via a wireless network, while MMS is a transmission of both text and media via a wireless network. Ideally, small businesses can reach out to their customers by sending SMS or MMS texts. These messages would range from product release dates, schedules of sales and discounts, and other important matters. This is considered a very effective mobile marketing option because 90% of all SMS or MMS messages are … Read More
Tips To Help You Succeed With Mobile Marketing!
There are a lot of interesting marketing methods in existence. One unique method that is possible thanks to modern technology is mobile marketing. Mobile marketing allows businesses to advertise their products on mobile devices, such as cell phones. If you would like to use high-tech mobile marketing, then read the information in this article.
Do not spend unreasonable amounts of text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.
Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.
If you are deciding to go down a path of mobile marketing for your company, you must make sure that it will work for you. It will work for most businesses as long as you have something to pitch at your customers through the text or call, this way the person will have a reason to come in and buy from you.
If you are designing … Read More
Giveaways by Website Draw in Consumers
Toy surprises buried in cereal boxes or in bags of popular snacks have been a marketing tactic for as long as package goods have been sold in supermarkets. Most people probably can’t even imagine a Cracker Jack box without a prize inside.
Giveaways are not just for kids; adults have long participated in incentive giveaways ranging from a free tote with the purchase of makeup or perfume at a department store, two $500 gift cards with a new account at the local bank. All of these giveaways are designed to entice the consumer to try particular brands and services.
Recognizing the power of free offers to drive consumer purchases, NetFree Direct LLC, a leading Internet marketing company, has taken the concept to the next level. Through the company’s Web site, consumers can obtain a variety of rewards including mobile phones, flat-screen TVs, laptops, PlayStations and other game consoles, digital cameras, gift cards and more, simply by completing advertisers’ surveys and signing up for subscriptions and free trial offers.
The Web site is sponsored by well-known advertisers such as BMG, Blockbuster, Netflix, Discover Card, USA Today, Disney and hundreds of others. Upon registration, consumers are directed to a special area of the site where they can complete advertisers’ surveys and sign up for subscriptions or free trials and redeem their rewards. Trials or subscriptions can be canceled without obligation.… Read More
It’s been more than a decade since spammers and their enemies begun to evolve competitively. As with the classic cheetah/gazelle model originally formulated by Darwin, each time one group becomes a little faster or more agile, its adversaries develop traits for outwitting and outrunning it.
In addition to wasting people’s time with unwanted e-mail, spam also eats up a lot of network bandwidth. Consequently, there are many organizations, as well as individuals, who have taken it upon themselves to fight spam with a variety of techniques. But because the Internet is public, there is really little that can be done to prevent spam, just as it is impossible to prevent junk mail.
Nobody wants it or ever asks for it. No one ever eats it; it is the first item to be pushed to the side when eating the entree. Sometimes it is actually tasty, like 1% of junk mail that is really useful to some people.
One reliable indicator of the problem’s magnitude is the size of the anti-spam effort. The range of tools available to ISPs, enterprises and consumers in the fight against spam grew considerably during the Web bubble.
Simultaneously heavyweight Web marketers and interactive ad players have been scrambling to distinguish their services from the bad guys, as well as to counteract growing calls for government controls on digital marketing.
In one of the biggest such moves, the Direct Marketing Association (DMA), through its subsidiary, the Association of Interactive Marketing (AIM), has released online … Read More
Radiohead-Blazing A New Digital Trail
With the British art-rock band Radiohead releasing their new album entitled “In Rainbows” as a digital download and sold it for whatever their fans volunteered to pay, is this going to become a new trend in the methods that bands supply their music to the public?
With CD shipments to retailers down 13% from last year, this innovative way to eliminate the middleman, the record label has proved exactly where the music industry is headed. But there is a catch, the release is only available via the website (InRainbows.com) and cannot be purchased in retail stores. The band will also offer fans a deluxe-edition box set that includes vinyl and CD copies of the release, plus a CD of bonus tracks and a lyric book on December 3.
Will this technique catch on? One can only guess, but given the restraints that some record companies have on their artists, early reports suggest that most consumers are actually paying for the release. This release may have made the band more money than previous releases by eliminating the “manufacturing” costs of a CD, including promotion, marketing, distribution and the record label’s cut.
An interesting element to this is that the release is getting more “word of mouth” promotion and publicity than most albums. People are intrigued and are talking about it and large web sites (mostly corporate) are not discussing it mainly because the record company (or lack thereof) is not asking them that they do so.… Read More
Plastic Surgery – Do Not Believe the Hype
When is a beautiful model in a publication not really a beautiful model? When someone has played funny with the image!
You read magazines. I read magazines. We all read magazines. We all think the same thing: My God, there are some beautiful people in the world. Or are there?
Of course, there are incredibly beautiful people in the world. The user couple of Angelina Jolie and Brad Pitt are just one example. Many of the photographs you see in magazines, however, are not exactly accurate. This is also true for the Internet.
The massive improvements in software over the last 10 years have led to some interesting developments. In this case, we are talking about digital editing software. Editing software is all about touching up photographs. Prior to the digital revolution, this meant images would get small changes to correct minor imperfections. In the digital age, it is fairly shocking models are actually employed any longer.
Using basic desktop programs such as Adobe Photoshop, one can mold a body into practically anything you want. Hair can be made longer, shorter or a different color. Noses can be made bigger, smaller, wider, darker or lighter. Prefer the model to look insanely thin? Just start pointing and clicking. The same goes for any part of the body. If a photograph does not have the correct lighting for a magazine cover, it can be corrected using software.
Is there anything wrong with this? Yes … Read More
How to Save Big Bucks in Purchasing High Quality Stock Photos.
Pictures and graphics are one of the most important elements that a company uses to create brand awareness and communicate its message. Ever wonder where those images come from? The general term for these images is “stock photos” and the evolution of digital photography has caused a revolution within the stock photo industry. In our business of selling trade show displays and designing graphics for these displays we are constantly challenged with how to develop a graphical message that is suitable for trade show graphics. Trade show graphics are considered large format printing and it has its own set of challenges, especially when it comes to finding high-resolution photos that when printed look presentable. Many of you have probably taken an old 35 mm picture and blown it up to a poster size graphic only to see the quality deteriorate that it only looks good when you’re fifteen feet away. Imagine taking that same picture and making it 7 feet tall by 10 feet wide. Yikes!
If you’re the likes of Nike or McDonalds, it’s no big deal to arrange professional photographers to take high resolution digital photos for any type of ad campaign, brochure or billboard. If you’re the average small business in America then you have a bit of a challenge finding images that won’t break the bank account. For most of our clients this is where the “Sticker Shock” of buying stock images comes into play.… Read More
1stepsystem- A One-Step Internet Marketing Revolution
1StepSystem is basically a Complete Automated Home Business and is promoted as “Hand Free Income”. Co-Founders Rod Stanton and Chris Koehl are known for being tops at what they do, with incredible track records. Rod was rated as “One of the Top 20 Network Marketers in the World”, and is a top producer in several MLM companies, hundreds of thousands of people in his downlines. Chris is an expert internet marketer and had created the online marketing system for many companies. Amongst them are Xango, Oasis Wellness Network, Pro-Step, SeaSilver, LifeForce International, Mannatech, My Golden Leads.com, Best Leads.com, Precision MLM.com and Credit Secrets. Both Rod and Chris wanted to build an organization where people who have ventured into network marketing unsuccessfully over the years could finally have the chance to become successful.
As contrast to traditional concepts of Direct Marketing, there were many difficulties in introducing the system to anyone and more specifically if we ask our friends and relatives to understand the system.Being on the inside track developing online systems, Chris knows the downsides of MLMs, and why people failed. He quoted in his biography, “Sometimes the problem was the product being marketed, sometimes it was the pay plan, sometimes it was the owner or administrators of my system, and sometimes it was all three. Needless to say it was frustrating. I spent years perfecting my online system but could never find the right business model to plug it into then…Rod Called. You … Read More
The Truth About Why People Search!
Why do people search on search engines? Let’s confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?
Plus, how does all of this relate to Internet and pay-per-click marketing?
Let’s reason that searching can be broken down into two classifications: factual and emotional. Factual or informational searches occur as people look for general facts and information about a particular subject matter. Findings from this type of search may or may not cause the person searching to respond or act.
Here’s a fact or truth for you. Human needs and feelings drive emotional searches. When a person’s emotions are activated, an individual is more likely to respond to gathered information by taking action. So, where does this awareness lead us and how can we relate it to Internet and pay-per-click marketing?
People search for three reasons:
To gather facts or information — an informational search.
To satisfy a need or desire — an emotional search.
To solve a problem — an emotional search.
Did you catch those three reasons? You may not realize it, but these three reasons will be the keys to effective pay-per-click ad copy and ad click-through and conversion success.
Let’s now review a typical search process. Suppose you’re contemplating buying a personal digital assistant (PDA). First, you search the Internet for product selections. After … Read More
Company Offers 200 Digital Products To Resell For Free
The website came up in the search engines in an unlikely place, a keyword search for reselling health supplements, a curious Internet surfer clicked on the link and to her surprise found over a 150 free internet marketing books to resell!
A well-known internet marketer Cody Moya was giving away products that once sold as much as $97. According to Moya this isn’t a deal that will last forever. Moya said he can “only offer these products for free for a short time, and then the deal is off.”
When asked what is the catch, Moya said, “This is my way of saying thank you (to my subscribers, ) and I hope that (they) will make lots of money selling and using those products.”
The Giant Package of 200 Products with Master Resell Rights are internet marketing and home based business resources, which could potentially lead to thousands of dollars in revenues for someone, as stated on Moya’s site.
Some of the free books include: Business Goldmine: 100 Low Risk, High-Return Internet Business Models!, Million Dollar Emails, Online Stealth Marketing, Website and Ezine Promotion Made Easy, How to create a website in 5 days, How to Earn a Full-time Living on Ebay, Auction Sources Exposed, Autoresponder Secrets Exposed, Instant Meta-Tag Generator (PD Source File), How to Write, Create and Sell E-book and more!
These quick downloads are simple to read. The information is current and in some cases provides extensive detail … Read More
Clickbank Super Affiliate Marketing Tactics Revealed!
Clickbank is one of the largest and most popular marketplaces for digital products (ebooks and software).
It has the advantages of:
– having thousands of products under several categories including
– all products are digital. This means that the product can be downloaded immediately rather than having to wait for it to be shipped.
– signing up as an affiliate to any product within the Clickbank marketplace is extremely simple
Despite these advantages, most Clickbank affiliates struggle to make a few hundred dollars per month. However, there is an elite few “super-affiliates” that are making well over $1,500.00/month.
These folks are using Clickbank to create and grow a successful online business with affiliate marketing.
How can you as new Clickbank affiliate achieve this? The following is a summarized list of what would be required is the knowledge of how to:
1) The ability to find the most profitable products. With thousands of product available, you have to be able to sift through the crowd and find the products that:
(a) Pay good commission – at least $20.00
(b) Are in great demand – You can find out which products are in demand by doing thorough keyword research.
(c) Have a good sales page – try to promote products that you have brought because that means that the sales letter was good enough to convince you to purchase.
2) Create your own affiliate websites (sending visitors straight to the merchant’s website through your affiliate link … Read More
Make Money With Your Digital Camera
Amateur photographers with an entrepreneurial spirit have found new ways to turn their hobby into an additional revenue stream. The quality and flexibility of digital photographs, along the wide reach of the internet has created numerous opportunities for photographers to cash in on their pictures and services. Here are some creative ways you can get in on the profitability of this new work-at-home market.
Follow the People
The key to finding big money in digital photography is as simple as finding where the people are. Think of all the places that crowds gather where people may want to have a memorable photo taken. Competitions, concerts, parades, and tourist attractions are just some of the hot markets for this service. It is literally as simple as bringing some business cards and start snapping. Post your pictures on a website or file-sharing service where folks can browse the pictures and buy the ones they want.
Create Novelty Items
There are a number of internet businesses that help you superimpose digital pictures on practically any item. Use your expertise with these services to sell a variety of fun souvenirs to groups and companies. Of course you will add the cost of your time and travel into the price for each piece, giving you a nice profit margin for doing all of the coordination.
Custom Greeting Cards
Similar to the novelty products, you can find services that will allow you to create customized photo greeting cards for your … Read More
Mixing Mobile Marketing With Other Strategies
Reviewing the state of modern marketing, it is important to have the right mix of strategies. This ensures that all facets are covered to ensure effective delivery of messages to potential customers. Mobile marketing’s impact to the overall marketing strategy depends largely on how it integrates into the mix. It should be able to leverage the strengths of the marketing plan. It should offer a compelling impact to the overall marketing activity which contributes to the bottom line.
The marketing mix is the fulfillment of the consumer needs through effective use of marketing concepts. It is the carefully studied and well-planned strategy of using concepts to achieve success in product positioning and brand awareness. The right marketing mix considers all possible concepts that can deliver cost-effective results. At the same time use the power of digital devices to gain intelligence on customer preferences. The information will then be translated into useful data to strengthen the various marketing strategies of a particular business.
Getting mobile marketing into the mix poses great advantages for your marketing effort. Mobile marketing will become a byword in the future. You just can’t simply ignore the enormous potential of this concept. Studies show that there has been an upswing in sales during the holiday season through mobile. Another research found out that 27 percent of mobile phone users have clicked on an advertisement or a link.
There is an increase usage of mobile Internet year on year, the same research … Read More
Keyword Writing and Niche Marketing
As a writer with a background in public relations and marketing, I’ve always wanted to focus my energies on one particular client and make them a great success. In 2004 & 2005, I got my wish. Elaine VonCannon, a REMAX Capital REALTOR in Williamsburg, Virginia, had attempted to enter the real estate profession and thrive in a market where the ‘old guard’ has a stronghold. Sidhe Communications internet marketing tactics helped launch her career as a REALTOR. And her sales and marketing skills helped turned the leads Sidhe Communications generated into solid sales.
Internet Marketing: SEO the Seed of Growth
In 2003, I worked for a Public Relations firm, Wasabi Publicity, in Saluda, North Carolina. It was here that I first learned of an organic SEO method through a woman who calls herself the Publicity Hound. She said the best method of website promotion was to write one article per month that educates readers on a product or service. The Publicity Hound also recommended a short list of article submission web sites where these articles could be posted. In January of 2003, I convinced Elaine VonCannon that I would help her write several articles and post them on sites across the internet. Elaine was in the first 6-8 months of working for REMAX Capital in Williamsburg and was using traditional marketing methods (print media, brochures) to promote her services. We dropped several articles between January and March and then she decided to stop, because of … Read More